Business Lesson from Obama Campaign
The story of Obama's journey to win the presidency is very dramatic. team comprised of the best people and dedicated. He is mobilizing tens of thousands of volunteers to fight for victory. He also raised funds which is very fantastic, derived from millions of contributors around the world. The most interesting is Obama's campaign strategy is very intelligent, that is by utilizing social networking technologies. Obama managed to change the conventional campaign in 50 states with just an online community only. The community inspires Americans to participate in a movement, donating abilities, time, and money to realize victory.
What can be learned by the businessmen from the success of Barack Obama in U.S. presidential elections? Barry Libert and Rick Faulk explained the lessons of the Obama campaign strategy, once suggested that companies use the same approach in their marketing plan. in his book, libert and Faulk to review the obama campaign is dramatic and makes the year 2008 as a turning point in politics.
Obama has a character of calm, focused, intelligent, and resilient. He is a true figure of exemplary leaders. he remains focused on the point, and an open mind until the final decision. Just as did Obama, the absolute poise should be owned by the businessman.
strategy that used the campaign is Be Social is utilizing online social networking tool for obtaining information, inform, and motivate your target market. In this case, businesses should also create a community, and social networking technology is the most effective means to do.
With the Be the Change, all steps must reflect changes in our business. In the time of online technology that could threaten the conservative business model and a very severe financial pressures today, the businessmen have to make some changes.
so, Obama has established a new standard that is more intelligent for businesses who want to progress and succeed in the world of Web 2.0.